The National Organic Standards Board defines organic agriculture as "an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. Organic certification means these juices meet the strict national rules governing organic production, which prohibit the use of synthetic pesticides, fertilizers or other potentially toxic chemicals. Odwalla’s decision to offer certified organic juices was a logical strategic move for the company, and one in keeping with our values." This philosophy," he emphasizes, "blends perfectly with the principles of organic farming. "Odwalla’s guiding principle, ‘Soil to Soul,’ embodies the notion that individual actions related to food, from production to consumption, are all interrelated. "Offering super-premium quality organic juices underscores our continued commitment to, and support of, natural-resources conservation and environmental stewardship," Sugarman explains. Expanding its broad selection of products with a dedicated line of organic juices reflects Odwalla’s continued commitment to healthful products and sustainable farming. Like all Odwalla juices, the new Odwalla organic products are flash pasteurized, offering great taste, nutrition, product integrity and safety.įor over twenty years, Odwalla has sourced different organic ingredients whenever possible for its great-tasting, nourishing products. What’s more," Barr notes, "we’re famous for our very popular Odwalla Carrot Juice, and now we’re pleased to be able to offer Odwalla Organic Carrot Juice, featuring the refreshing creamy flavor of our carefully sourced, 100%-organic sweet baby carrots." "Currently, we are using 100%-organic Valencia oranges for our Odwalla Organic Orange Juice and 100%-organic Red Delicious apples for Odwalla Organic Apple Juice. We source the best-quality 100%-organic varietals based on seasonal availability for Odwalla’s organic juices," says Barr Hogen, Odwalla’s creative chef. "Odwalla offers great-tasting organic juices. "With the growing demand for organic products, the time has come for Odwalla to offer consumers coast-to-coast access to great, quality organic juices from a brand they already trust." "We welcome heightened consumer awareness of organic products, as well as increased consumer trust in organic labeling, that we anticipate will follow the implementation of the National Organic Program this fall," says Odwalla President Shawn Sugarman. The new, federal National Organic Program (NOP) requires that, by October 21, 2002, all products labeled organic must meet the national standards set forth by the United States Department of Agriculture. One of the fastest-growing trends in consumer packaged goods, organic foods and beverages have experienced double-digit growth over each of the past ten years.
Growing Consumer Demand for Organic Products Made only from carefully sourced, 100% organically grown fruits and vegetables, Odwalla’s line of organic nourishment features pure squeezed Odwalla Organic Orange Juice and pure pressed Odwalla Organic Carrot Juice and Odwalla Organic Apple Juice. HALF MOON BAY, California - Odwalla® (pronounced "Oh-dwa-la") grows its vision of ‘Soil to Soul’ by adding a line of certified organic juices to its family of nourishment.
0 kommentar(er)
